Publisher's Synopsis
Student Achievement Series: Principles of Management is an innovative textbook program developed in partnership with professors and students to meet the learning, study, and assessment goals necessary for student success. Through extensive research and focus groups conducted with a diverse cross-section of participants, Houghton Mifflin presents a groundbreaking solution for skills mastery and retention. Feedback from instructors, and students in particular, has been instrumental in all key aspects of development--from design and layout to testing and assessment to title and packaging. These ideas culminate in a final product that students prefer, because it accurately reflects the way they learn and study best. Each text in the Student Achievement Series incorporates concise, to-the-point coverage; eliminates extraneous material; integrates pedagogy that reinforces key concepts; features a strong, supporting web component for review, testing, and assessment purposes; and provides students with real value for their educational dollar. Student Achievement Series: Principles of Management delivers a comprehensive--yet concise--introduction to management skills. Author Ricky Griffin combines up-to-date coverage of key functional areas, new research and examples, and a strong theoretical framework. The flexible, user-friendly format allows instructors to integrate their own case studies, exercises, and projects.
