Cross-Media Communications: an Introduction to the Art of Creating Integrated Media Experiences

Cross-Media Communications: an Introduction to the Art of Creating Integrated Media Experiences

Paperback (30 Mar 2010)

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Publisher's Synopsis

This text is an introduction to the future of mass media and mass communications - cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involved in designing and developing cross-media communications.

Book information

ISBN: 9780557285655
Publisher: Lulu Press
Imprint: Lulu Press
Pub date:
Language: English
Number of pages: 294
Weight: 582g
Height: 245mm
Width: 190mm
Spine width: 16mm