Publisher's Synopsis
J. Douglas Toma presents a balanced look at the use of athletic programs as a tool in 'branding' universities and in building community spirit, support and identity both on campus and off.
Hardback (23 Jul 2003)
Not available for sale
Out of stock
J. Douglas Toma presents a balanced look at the use of athletic programs as a tool in 'branding' universities and in building community spirit, support and identity both on campus and off.
ISBN: | 9780472112999 |
Publisher: | University of Michigan Press |
Imprint: | The University of Michigan Press |
Pub date: | 23 Jul 2003 |
DEWEY: | 796.332630973 |
DEWEY edition: | 22 |
Language: | English |
Number of pages: | 292 |
Weight: | 653g |
Height: | 241mm |
Width: | 159mm |
Spine width: | 25mm |