Publisher's Synopsis
J. Douglas Toma presents a balanced look at the use of athletic programs as a tool in 'branding' universities and in building community spirit, support and identity both on campus and off.
Football U Spectator Sports in the Life of the American University
Hardback (31 Jul 2003)
- $57.21
Includes delivery to the United States
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Book information
| ISBN: | 9780472112999 |
| Publisher: | University of Michigan Press |
| Imprint: | The University of Michigan Press |
| Pub date: | 31 Jul 2003 |
| DEWEY: | 796.332630973 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 292 |
| Weight: | 650g |
| Height: | 241mm |
| Width: | 159mm |
| Spine width: | 25mm |
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