Publisher's Synopsis
Praise for Mean Markets and Lizard Brains
"A thought–provoking read that gives insight to human behavior and your investment strategies."
Isiah Thomas, President, Basketball Operations, New York Knicks
"Mean Markets and Lizard Brains translates neuroeconomics and cutting–edge theories of human behavior into practical advice. While the causes of costly decisions often lie outside our conscious awareness, they need not remain a mystery. The writing is provocative and insightful."
Professor Vernon L. Smith, Nobel Prize winner in Economics
"A lively and entertaining account of the emerging field of neuroeconomics, where Fear and Greed meet Nature red in tooth and claw, with some surprisingly practical implications for individual investors, portfolio managers, and other market prognosticators."
Andrew W. Lo, Harris & Harris Group Professor, MIT Sloan School of Management, and director of MIT′s Laboratory for Financial Engineering
"Mean Markets and Lizard Brains is a whole new way of approaching the world of finance. It explains why we should question the financial advice of our friends, colleagues, and advisors. For years, my wife and I have relied upon Terry′s financial advice. We are glad that this excellent book makes his discoveries available to everyone."
Mark–Paul Gosselaar, actor, NYPD Blue
"Should be required reading for anyone trying to understand financial markets. It is the first book positioned at the intersection of finance, biology, and psychology but it does not require knowledge of any of these fields. The author, one of the pioneers in the field of economics grounded in biology, combines accessibility with rigor. Reading it (along with everything Burnham writes) is a delight."
Nassim Nicholas Taleb, author of Fooled by Randomness
