Publisher's Synopsis
Developing a tourist destination that will be successful in attracting tourists and tourist spending requires sound strategic planning, management and marketing. The following key questions must be addressed with respect to visitor destination management and these are among the foci of the text:
- How can locational advantages be developed?
- What must be taken into account in the exploitation of tourism resources?
- What measures may be taken to enhance visitor satisfaction?
- How can destinations be marketed most effectively?
- How can destination organisations encourage the equitable distribution of benefits from tourism?
- How can the negative impacts of tourism be avoided or minimised?
