Publisher's Synopsis
Learn the secrets that search engines like and move your Web site to the top! What good is a great–looking Web site if your target audience can′t find it? This book reveals the dos and don′ts so that you can build in search engine–friendly features and steer clear of those things that get your site bumped to the back of the pack. Make the most of social networking, get cool sites to link to yours, track your progress, and more! Know what you′re dealing with — learn which search engines are important, what a search directory is, and the keywords people use to find your business Build it right — find out how to construct your site with the information that search engines need to index it properly Cover all bases — get your site listed in product and shopping indexes and local–search services Love those links — find sites to link to yours and choose links that boost your position Watch this — use video to make your site more visible, and build traffic with social networking sites Open the book and find: How search engines work Techniques search engines like and ones they hate What keywords are and how to use them How to make your site both useful and visible Page–building tips Small things that can make a big difference How to redeem your site if something goes wrong Ten common myths about SEO
