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The Guerrilla Marketing Handbook

The Guerrilla Marketing Handbook

Paperback (19 Nov 1994)

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    Publisher's Synopsis

    This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.

    Book information

    ISBN: 9780395700136
    Publisher: Houghton Mifflin Harcourt
    Imprint: Mariner Books
    Pub date:
    DEWEY: 658.8
    DEWEY edition: 20
    Number of pages: 379
    Weight: 927g
    Height: 254mm
    Width: 179mm
    Spine width: 25mm

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