Guerrilla Advertising

Guerrilla Advertising Cost-Effective Techniques for Small-Business Success

Paperback (01 Jun 1994)

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    Publisher's Synopsis

    In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.

    Book information

    ISBN: 9780395687185
    Publisher: HMH Books
    Imprint: Mariner Books
    Pub date:
    DEWEY: 659.1
    DEWEY edition: 20
    Language: English
    Number of pages: 283
    Weight: 457g
    Height: 238mm
    Width: 162mm
    Spine width: 20mm

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