Publisher's Synopsis
A standard textbook since its first publication in 1993, this new edition ofPractical Floristryhas been completely revised to reflect the numerous changes in the industry. Published in full colour and including specially commissioned photographs, the book examines all aspects of the craft such as floristry basics, gift wrapping, good salesmanship, and the more cutting-edge techniques.
The careful step-by-step approach ensures clarity of understanding while the self-testing sections ensure that students have understood what they have read before they continue on. An extensive appendix and glossary is also included. Building upon the strengths of the first, this new edition also has a completely new page design.
This new edition ofPractical Floristrycovers a wide range of qualifications, including NVQs, National Diploma of Floristry award, and the Society of Floristry Intermediate and Diploma examinations. The book is also ideal for those on apprenticeship schemes or professionals in need of retraining.
