The Art of Persuasion

The Art of Persuasion How to Influence People and Get What You Want

Paperback (01 Aug 2005)

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Publisher's Synopsis

You may think you know what you want in life, but having the idea, the goal, the means, the business plan or the enthusiasm will only get you halfway there. Whatever it is that you want to make happen - whether a new business, community project or innovative idea - the one crucial factor by which it will stand or fall is how well you can communicate it to others. This invaluable book explains just why good communication is so critical and reveals the secrets of honing your skills to ensure your goal is realised. From planning your initiative tois realised. From planning your initiative to making an effective pitch when the stakes are high, international communication coach Juliet Erickson presents the best insights and techniques of persuasive communication that are essential to really make your great ideas happen.

Book information

ISBN: 9780340830314
Publisher: Hodder & Stoughton
Imprint: Yellow Kite
Pub date:
DEWEY: 153.852
DEWEY edition: 22
Language: English
Number of pages: 253
Weight: 210g
Height: 130mm
Width: 198mm
Spine width: 21mm