Publisher's Synopsis
Retailing is big business and this book is built around a model of retailing that identifies a number of basic elements common to most forms of retail activity. The model focuses on the main features of retail operations, stressing the essential links with both suppliers and customers and examines the importance of technology and people skills throughout the retail business. A range of examples are used to link theory and practice and each chapter contains suggested student activities. "Retailing" is aimed specifically at students studying GCSE A-level as well as business studies at BTEC level.
