Paperback (30 Sep 2001)
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The 36 real-life cases in this collection explore aspects of the communication process in business, requiring students to apply theories of communication and integrate them with management strategies. Details of the cases come from public sources such as newspapers, news-gathering organizations, and corporate Web sites, and from personal interviews
| ISBN: | 9780324147957 |
| Publisher: | South-Western |
| Imprint: | South-Western |
| Pub date: | 30 Sep 2001 |
| DEWEY: | 659.2 |
| DEWEY edition: | 21 |
| Number of pages: | xvi, 302 |
| Weight: | 726g |
| Height: | 270mm |
| Width: | 216mm |
| Spine width: | 17mm |
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