Publisher's Synopsis
Mastering Entrepreneurship appears at a time of unprecedented technological advice and amid an upsurge of entrepreneurial activity around the globe, coming together in the world of the dotcom start-up. It fully captures the mood, explaining and detailing what has, is and will happen in a new section devoted to e-business start-ups. Mastering Entrepreneurship is written for potential entrepreneurs, existing entrepreneurs, investors, advisors, business partners and policy-makers. Covering entrepreneurship in its fullest sense, from starting up to managing growth, from conception creation to capturing value.
