The Customer Satisfaction Audit

The Customer Satisfaction Audit An Eight Step Approach to Ensure That Your Firm Stays Focused on Customer Needs to Promote Real Gains - A Company Self-Assessment Tool

Paperback (03 Nov 1999)

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    Publisher's Synopsis

    Research has shown that an unhappy customer will tell on average 9 other people about an unsatisfactory experience. Yet a totally satisfied customer is less likely to be attracted by price reductions offered by your competitors and hence will remain loyal to a company. This audit shows you how to achieve competitive advantage by achieving total customer satisfaction.

    Book information

    ISBN: 9780273647072
    Publisher: Pearson Education
    Imprint: Financial Times/Prentice Hall
    Pub date:
    DEWEY: 658.812
    DEWEY edition: 21
    Number of pages: 124
    Weight: 409g
    Height: 297mm
    Width: 210mm
    Spine width: 8mm

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