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Hardback (11 Oct 1999)
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Marketing Places in Europe shows that places must, like any market-driven business, become attractive 'products' by improving their industrial base and communicating their special qualities more effectively to their target markets.
| ISBN: | 9780273644422 |
| Publisher: | Pearson Education |
| Imprint: | Financial Times/Prentice Hall |
| Pub date: | 11 Oct 1999 |
| Edition: | New Edition |
| DEWEY: | 338.6042094 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 288 |
| Weight: | 1103g |
| Height: | 244mm |
| Width: | 172mm |
| Spine width: | 25mm |
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