Publisher's Synopsis
Written in a concise, clearly structured format, this new text encompasses all subject areas usually included in a European business course.
It includes exhaustive detail, accessibly presented, on EU laws and regulations; management systems and practices throughout Europe; Western Europe's business relationships with the rest of the world; the challenge posed to the E by East Europe and many other key topics. The author covers the subject in a concise no-nonsense manner and the considered use of effective diagrams, cases and tests results in an efficient, compact book ideal for quick learning.
