Publisher's Synopsis
Strategic direction is inextricably linked and actively informed by the behaviour of senior management. This book is about strategic thinking, part one presents the ideas, part two provides the evidence and part three provides a toolkit for analysis, managing and influencing change relating to strategic behaviour. Packed with case studies and examples, tips and techniques, this book tells you how to understand, identify, categories and influence strategic behaviour both vertically and laterally.
Author
Tony Grundy has worked for BP, ICI and KPMG before founding his own consultancy. He is also a senior lecturer in Strategic Management at Cranfield School of Management.
