Publisher's Synopsis
Marketing is becoming increasingly important in the public sector. This guide aims to apprise managers of the most important issues which need to be tackled, and demonstrates how to go about doing so.
Marketing in the New Public Sector - Public Sector Management Series
Book (09 Mar 1995)
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Includes delivery to the United States
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Book information
| ISBN: | 9780273616153 |
| Publisher: | Pitman Publishing in association with the Civil Service College |
| Imprint: | Pitman Publishing in association with the Civil Service College |
| Pub date: | 09 Mar 1995 |
| DEWEY: | 350.000688 |
| DEWEY edition: | 20 |
| Number of pages: | 230 |
| Weight: | -1g |
| Height: | 230mm |
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