Publisher's Synopsis
This text aims to provide tools for effective management. It is written for managers with a minimum of time who need guidance for immediate implementation of effective management techniques. It covers marketing management, financial management, people management, customer relations and environmental management. It is intended to be jargon-free, and includes practical questionnaires and checklists of action points, practical tips for problem-solving and decision-making, and is suitable for new entrants to management.
