Gaming Democracy

Gaming Democracy How Silicon Valley Leveled Up the Far Right

Paperback (15 Oct 2024)

  • $42.17

Includes delivery to the United States

Publisher's Synopsis

How play and gaming culture have mainstreamed far right ideology through social media platforms.

From #Gamergate to the ongoing Big Lie, the far right has gone mainstream. In Gaming Democracy, Adrienne Massanari tracks the flames of toxicity found in the far right and "alt right" movements as they increasingly take up oxygen in American and global society. In this pathbreaking contribution to the fields of internet studies, game studies, and gender studies, Massanari argues that Silicon Valley's emphasis on meritocracy and free speech absolutism have driven this right-ward slide. These ideologies have been coded into social media spaces that implicitly silence marginalized communities and subject them to rampant abuse by groups that have learned to "game" the ecology of platforms, algorithms, and attention economies.

While populist movements are not new, phenomena such as QAnon, parental rights activism, and COVID denialism are uniquely "of the internet" with supporters demonstrating both technical acumen and an ability to use memes and play as a way of both building community and fomenting dissent. Massanari explores the ways that the far right uses memetic humor and geek masculinity as a tool to create both a sense of community within these leaderless groups and to obfuscate their intentions. Using the lens of play and game studies as well as the concept of "metagaming," Gaming Democracy is a novel contribution to our understanding of online platforms and far right political activism.

Book information

ISBN: 9780262549417
Publisher: MIT Press
Imprint: The MIT Press
Pub date:
Language: English
Number of pages: 240
Weight: 369g
Height: 229mm
Width: 152mm