Persuading With Data

Persuading With Data A Guide to Designing, Delivering, and Defending Your Data

Paperback (17 Mar 2022)

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Publisher's Synopsis

Persuading with Data provides an integrated instructional guide to data visualisation, strategic communication, and delivery best practices. Most books on data visualisation focus on creating good graphs. This is the first book that combines both explanatory visualisation and communication strategy, showing how to use visuals to create effective communications that convince an audience to accept and act on the data. In four parts that proceed from macro to micro, the book explains how our brains make sense of graphs; how to design effective graphs and slides that support your ideas; how to organise those ideas into a compelling presentation; and how to deliver and defend data to an audience. Persuading with Data is for anyone who has to explain analytical results to others. It synthesises a wide range of skills needed by modern data professionals, providing a complete toolkit for creating effective business communications. Readers will learn how to simplify in order to amplify, how to communicate data analysis, how to prepare for audience resistance, and much more. The book integrates practitioner and academic perspectives with real-world examples from a variety of industries, organisations, and disciplines. It is accessible to a wide range of readers-from undergraduates to mid-career and executive-level professionals-and has been tested in settings that include academic classes and workplace training sessions.

Book information

ISBN: 9780262543279
Publisher: The MIT Press
Imprint: The MIT Press
Pub date:
DEWEY: 658.452
DEWEY edition: 23
Language: English
Number of pages: 253
Weight: 564g
Height: 228mm
Width: 202mm
Spine width: 14mm