Reimagining Design

Reimagining Design Unlocking Strategic Innovation - Simplicity

Hardback (07 Mar 2022)

Save $3.64

  • RRP $29.40
  • $25.76
Add to basket

Includes delivery to the United States

10+ copies available online - Usually dispatched within two working days

Publisher's Synopsis

Design offers so much more than an aesthetically pleasing logo or banner, a beautification add-on after the heavy lifting. In Reimagining Design, Kevin Bethune shows how design provides a unique angle on problem-solving-how it can be leveraged strategically to cultivate innovation and anchor multidisciplinary teamwork. As he does so, he describes his journey as a Black professional through corporate America, revealing the power of transformative design, multidisciplinary leaps, and diversity. Bethune, who began as an engineer at Westinghouse, moved on to Nike (where he designed Air Jordans), and now works as a sought-after consultant on design and innovation, shows how design can transform both individual lives and organisations. In Bethune's account, diversity, equity, and inclusion emerge as a recurring theme. He shows how, as we leverage design for innovation, we also need to consider the broader ecological implications of our decisions and acknowledge the threads of systemic injustice in order to realise positive change. His book is for anyone who has felt like the "other"-and also for allies who want to encourage anti-racist, anti-sexist and anti-ageist behaviours in the workplace. Design transformation takes leadership-leaders who do not act as gatekeepers but, with agility and nimbleness, build teams that mirror the marketplace. Design in harmony with other disciplines can be incredibly powerful; multidisciplinary team collaboration is the foundation of future innovation. With insight and compassion, Bethune provides a framework for bringing this about.

Book information

ISBN: 9780262046503
Publisher: The MIT Press
Imprint: The MIT Press
Pub date:
DEWEY: 658.4063
DEWEY edition: 23
Language: English
Number of pages: xii, 195
Weight: 352g
Height: 143mm
Width: 212mm
Spine width: 24mm