Publisher's Synopsis
Excerpt from Computer-Based Models in the Decision Making and Control Process
There is considerable confusion in the literature about the precise nature of the phenomenon which is variously described under the captions corporate models, corporate planning models, strategic, and long - range planning models, financial planning models, or more simply planning models. Boulden [9] makes a distinction between report generators, computer programs developed to reduce the clerical effort associated with planning, and corporate modeling which he characterizes as involving a formal capability for data handling, decision search, simulation of all areas of the organization, and modeling of interrelation ships amongst variables. He also distinguishes between corporate modeling and an organization's management information system, where the latter has as its function the accumulation of operating data on a real time basis and at primary levels of detail.
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