Publisher's Synopsis
Primarily a Harvard case book with introductions to each case. Cases covered include industrial, services, consumer oriented companies, and institutions.
Marketing Management Text and Cases - The Irwin Series in Marketing
Book (01 Jan 1993)
Not available for sale
Includes delivery to the United States
Out of stock
Check stock
Book information
| ISBN: | 9780256109559 |
| Publisher: | Irwin |
| Imprint: | Irwin |
| Pub date: | 01 Jan 1993 |
| DEWEY: | 658.8 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 848 |
| Weight: | -1g |
| Height: | 260mm |
| Width: | 209mm |
| Spine width: | 31mm |
