Delivery included to the United States

The Contagious Commandments Ten Steps to Brand Bravery

Paperback (21 Nov 2019)

Not available for sale

Out of stock

This service is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Publisher's Synopsis

Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance?

Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution.

Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco, and dozens more, The Contagious Commandments explores how companies fuse creativity, technology and behavioural psychology to achieve truly original marketing ideas that have a positive impact on society and profits - and how your brand can too.

About the Publisher

Penguin Books

The first ten paperback Penguin books appeared in 1935 costing 6d each (the price of a packet of cigarettes). Since then the Penguin list has developed enormously, but still aims to bring the best writing to the widest possible audience. Penguin Paperbacks now range from Booker Prize-winning contemporary authors, to mass market bestsellers, with successful history, biography and general non-fiction as well.

Book information

ISBN: 9780241328972
Publisher: Penguin Books Ltd
Imprint: Penguin Books
Pub date:
DEWEY: 658.827
DEWEY edition: 23
Language: English
Number of pages: 288
Weight: 372g
Height: 300mm
Width: 232mm
Spine width: 20mm