Hooked How to Build Habit-Forming Products

Updated edition

Hardback (06 Nov 2014)

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Publisher's Synopsis

'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup

'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mathe
r

Nir Eyal reveals how
successful companies create products people can't put down - and how you can too

Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us?

Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging.

Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.

Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.

Book information

ISBN: 9780241184837
Publisher: Penguin Books Ltd
Imprint: Portfolio Penguin
Pub date:
Edition: Updated edition
DEWEY: 658.575019
DEWEY edition: 23
Language: English
Sales rank: 35637
Number of pages: x, 246
Weight: 324g
Height: 205mm
Width: 139mm
Spine width: 24mm