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Understanding Broadcast and Cable Finance : A Primer for Nonfinancial Managers

Understanding Broadcast and Cable Finance : A Primer for Nonfinancial Managers

2nd Edition

Paperback (28 Feb 2008)

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Publisher's Synopsis

From on-air talent contracts and FCC regulations to syndicated program amortization to music licensing fees, electronic media deal with financial principles and jargon that are unique to American business. Understanding Broadcast and Cable Finance helps explain all the financial complexities of a modern electronic media enterprise. Whether you are a news director, sales manager, engineer or any other non-accounting professional that has a stake in the success of your company, this book will bring you up-to-speed on the essentials of financial management for broadcasting and cable.

About the Publisher

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN: 9780240809588
Publisher: Taylor & Francis
Imprint: Routledge
Pub date:
Edition: 2nd Edition
DEWEY: 384.5430681
DEWEY edition: 22
Language: English
Number of pages: 218
Weight: 346g
Height: 226mm
Width: 154mm
Spine width: 12mm