Book (02 Mar 1989)
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Offers an approach to learning the fundamentals of programming and promotions for radio, TV stations and networks. Through a series of case studies, it introduces the reader to key terms and concepts and important programming and promotions strategies.
| ISBN: | 9780240800257 |
| Publisher: | Focal Press |
| Imprint: | Focal Press |
| Pub date: | 02 Mar 1989 |
| DEWEY: | 384.540973 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 189 |
| Weight: | 589g |
| Height: | 285mm |
| Width: | 222mm |
| Spine width: | 12mm |
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