Strategic Writing Multimedia Writing for Public Relations, Advertising, and More

Charles Marsh, David Guth, Bonnie Poovey Short

3rd Edition

Paperback (20 Jul 2011)

$111.69

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Other formats & editions

New: Paperback (19 Mar 2024) - Sixth edition ~~RRP $116.43~~ $100.64; Hardback (19 Mar 2024) - Sixth edition $199.49; Paperback (17 Nov 2020) - Fifth edition ~~RRP $108.49~~ $105.42

Publisher's Synopsis

In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents.

This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.

About the Publisher

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN:	9780205031979
Publisher:	Taylor and Francis
Imprint:	Routledge
Pub date:	20 Jul 2011
Edition:	3rd Edition
DEWEY:	808.06665
DEWEY edition:	23
Language:	English
Number of pages:	264
Weight:	446g
Height:	224mm
Width:	190mm
Spine width:	18mm