Publisher's Synopsis
This text provides business students with a practical introduction to SPSS. Specifically written for business students, this text provides an in-depth explanation of key techniques and steps to follow when using SPSS. It shows students what to do and why to do it. Students learn the most essential techniques relevant to using SPSS in a business context. Each chapter includes a working example of how to analyse real business problems. Screen shots are used throughout to show every step of the process.
