Paperback (28 Apr 1988)
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A volume in the series of books aimed at helping the reader develop skills in a chosen subject area. Particular attention is paid to the career options relating to advertising and there are details of all relevant training courses and work experience.
The first ten paperback Penguin books appeared in 1935 costing 6d each (the price of a packet of cigarettes). Since then the Penguin list has developed enormously, but still aims to bring the best writing to the widest possible audience. Penguin Paperbacks now range from Booker Prize-winning contemporary authors, to mass market bestsellers, with successful history, biography and general non-fiction as well.
| ISBN: | 9780140772180 |
| Publisher: | Penguin Books Ltd |
| Imprint: | Penguin Books |
| Pub date: | 28 Apr 1988 |
| DEWEY: | 659.1 |
| DEWEY edition: | 20 |
| Number of pages: | 208 |
| Weight: | 163g |
| Height: | 198mm |
| Width: | 129mm |
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