Publisher's Synopsis
For undergraduate or graduate courses in IT Strategy or Management Using IT to deliver business value IT Strategy: Issues and Practices, Third Edition provides a critical issues perspective that shows you how to use and to deliver business value. This edition has been overhauled in order to reflect the most important issues facing IT managers today. Teaching and Learning Experiences Use a program that presents a better teaching and learning experience—for you. Focus on IT management: Because IT is an important part of successful business strategy; the text focuses management skills so a wider range of business professionals will find it useful. Offer real-world current context: Real-world content found in chapter mini-cases and reading materials makes the material more relevant to and prepares you for their field. KEY TOPICS: Delivering Value with IT, Developing and Delivering on the IT Value Proposition, Developing IT Strategy for Business Values, Communicating with Business Managers , Building a Strong Relationship with the Business, Developing IT Professionalism, Delivering Business Value with IT at Hefty, Hardware Investing in TUFS IT Planning at ModMeters, IT Governance, Information Management: The Nexus of Business and IT, The IT Budgeting Process, Creating and Evolving a Technology Roadmap, Delivering IT Functions: A Decision Framework, IT Sourcing Chapter 11: Application Portfolio Management Section, Building Shared Services at RR Communications Creating a Process-Driven Organization at AgCredit IT Investment at North American Financial, Information-Enabled Innovation, Strategic Experimentation with IT, Enabling Collaboration with IT, Social Computing: How Should it be Managed?, Information Delivery: IT's Evolving Role, Master Data Management Section III Mini-Cases, Information Management at Homestyle Hotels Innovation at International Foods CRM at Minitrex Customer Service at Datatronics, IT Capability Management, Developing IT Capabilities, Building Better IT Leaders from the Bottom Up, Managing IT-based Risk, The Identity Management Challenge, Linking IT to Business Metrics Section IV Mini-Cases, Leveraging IT Vendors at SleepSmart Project Management at MM This textbook is intended for those interested in gaining a basic knowledge about IT.
