Publisher's Synopsis
A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development.
Design and Marketing Of New Products International Edition
2nd edition
Paperback (01 Jul 1993)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9780132016667 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 01 Jul 1993 |
| Edition: | 2nd edition |
| Number of pages: | 670 |
| Weight: | 899g |
| Height: | 230mm |
| Width: | 153mm |
| Spine width: | 27mm |
