Irresistible!

Irresistible! Markets, Models, and Meta-Value in Consumer Electronics

Hardback (05 Jan 2006)

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    Publisher's Synopsis

    The consumer electronics industry is entering an era of rapid growth. This book previews the industry's future - from online gaming to telehealthcare, and beyond. It offers guidance on many things, from technology platforms to user interface design, branding to channel strategies.

    Book information

    ISBN: 9780131987586
    Publisher: Pearson Education
    Imprint: IBM Press
    Pub date:
    DEWEY: 338.4762138
    DEWEY edition: 22
    Language: English
    Number of pages: 239
    Weight: 549g
    Height: 236mm
    Width: 157mm
    Spine width: 24mm

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