Strategy and Process in Marketing

Strategy and Process in Marketing

Paperback (22 Mar 1996)

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    Publisher's Synopsis

    Strategy and Process in Marketing explores marketing strategy and marketing management in a way that reflects the current paradigm shift away from the tradional view of marketing and its exclusive emphasis on the consumer and the 4Ps. It embraces a wider network approach with relational marketing and channel management as key. Business systems, core processes and reengineering are incorporated into a reconceptualisation about how marketing is managed.

    About the Publisher

    Prentice Hall

    Prentice Hall is a leading publisher of academic and reference textbooks. It publishes in most of the main academic disciplines and on cutting-edge topics in business, computer science, engineering and information technology. Prentice Hall is also a leading authority on Java. Prentice Hall's market leading textbooks are supported by Course Compass. It is a solution to course management that combines state of the art Blackboard technology with quality Prentice Hall content. The textbooks are also supported by companion websites. Prentice Hall has established itself as one of the leading professional and technical publishers within the industry. Using premier authors from around the globe, it offers computing professionals the information they need. In order to provide the best, most informative, accurate, and up-to-date publications, Prentice Hall has established lasting co-publishing relationships with leaders in the technology arena. Series are written by experts within the company, and consequently the material produced is of the best standard.

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    Book information

    ISBN: 9780131821637
    Publisher: Pearson Education
    Imprint: Prentice Hall
    Pub date:
    DEWEY: 658.802
    DEWEY edition: 20
    Language: English
    Number of pages: 505
    Weight: 818g
    Height: 174mm
    Width: 236mm
    Spine width: 32mm

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