Paperback (22 Mar 1996)
Not available for sale
Includes delivery to the United States
Out of stock
Strategy and Process in Marketing explores marketing strategy and marketing management in a way that reflects the current paradigm shift away from the tradional view of marketing and its exclusive emphasis on the consumer and the 4Ps. It embraces a wider network approach with relational marketing and channel management as key. Business systems, core processes and reengineering are incorporated into a reconceptualisation about how marketing is managed.
| ISBN: | 9780131821637 |
| Publisher: | Pearson Education |
| Imprint: | Prentice Hall |
| Pub date: | 22 Mar 1996 |
| DEWEY: | 658.802 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 505 |
| Weight: | 818g |
| Height: | 174mm |
| Width: | 236mm |
| Spine width: | 32mm |
$5.84off
Paperback
Published 17 Dec 2018
Save $5.84
$4.88off
Hardback
Published 08 Dec 2021
Save $4.88
$11.60off
Hardback
Published 24 Jul 2023
Save $11.60
