Marketing Channels

Marketing Channels Infomercials, and the Future of Televised Marketing

Book (02 Jan 1994)

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Publisher's Synopsis

Infocomercials, (programme-length commercials), are the latest wave in US televised marketing. They use "chat show" formats to sell everything from diet and exercise programmes to cosmetics and household cleaning products. Part information and all commercial, they provide marketers with a new vehicle for reaching and persuading customers. This text, devoted to the infocomercial phenomenon, gives insider advice on how to capitalize on the new marketing opportunities presented by the dawn of a 500-channel television age, showing how to become a player and use this medium to its fullest.

About the Publisher

Prentice Hall

Book information

ISBN: 9780130751515
Publisher: Prentice Hall
Imprint: Prentice Hall
Pub date:
DEWEY: 659.143
DEWEY edition: 20
Number of pages: 308
Weight: 696g
Height: 235mm
Width: 178mm
Spine width: 30mm