Publisher's Synopsis
For courses in Introduction to Fashion and Fashion Merchandising.
This acclaimed text provides a strong, multidisciplinary foundation for individual and family clothing choices as it balances theory with actual applications. The authors present a broad base of knowledge at an introductory level for students' general education-unlike other texts, which focus more narrowly on the needs of fashion majors only. Packed with activities, learning objectives, illustrations, and photographs, this user-friendly book meets the needs of future fashion professionals as well as students taking a single fashion course.
