Publisher's Synopsis
More and more business organisations recognise how the Census can deliver competitive advantage by allowing them to base vital decisions on the best and most comprehensive statistical data. Decisions range from site selection to local targeting; customer and prospect database analysis, through to market research surveys. A Guide to the 2001 Census: Essential Information for Gaining Business Advantage introduces readers to the 2001 Census and outlines its many innovations, including new questions, new classifications and the use of postcode-based geography. These developments open up new opportunities for established users and for thousands of smaller enterprises to start exploiting census data for the first time. Written with a clear business focus, the book draws on wide-ranging expertise from the worlds of statistics, academia, business, government and international market research.
