Publisher's Synopsis
Apple's 5 Core Principles - Now in the Palm of Your Hand!
Steve Jobs and Apple re-imagined retail in their iconic Apple Stores. The Apple Experience reveals the secrets to the pioneering brand's unparalleled success during one of the most difficult retail environments in decades.
A global expert on the business methods of Steve Jobs, Carmine Gallo uncovers the five steps of service that the company's customer-facing employees follow in Apple Stores to engage customers.
Any business that deals with people, both employees and customers, can adopt these techniques initiated by Steve Jobs to achieve Apple-like market dominance by enriching lives, building loyalty, and reimagining the customer experience.
"If you have a retail business then this is a must read…business owners and managers in any industry can benefit from the lessons" Strategist, April 2012
