Hardback (16 Mar 1999)
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Business survival today depends on the capacity to create value for customers. The authors argue that the successful sales force must create value and show how to build value creation into the selling effort for competitive advantage.
| ISBN: | 9780071342537 |
| Publisher: | McGraw-Hill Education |
| Imprint: | McGraw Hill |
| Pub date: | 16 Mar 1999 |
| DEWEY: | 658.81 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 308 |
| Weight: | 610g |
| Height: | 234mm |
| Width: | 160mm |
| Spine width: | 28mm |
