Publisher's Synopsis
Our target customer is one who wants to innovate and has an objective to get students interested in the discipline. The interactive nature of the text appeals to today's students who would rather do something other than read pages and pages of key concepts, definitions, and MIS theory. Haag's innovation is that he has blended applied elements with the technical elements better than anyone else does. The concepts coverage is clear and concise with the appropriate depth, and there is a strong teaching support package to accompany the text. The textbook website is widely considered one of the best in this market.
