6th Edition, International student Edition
Paperback (16 Feb 2009)
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This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in shaping and reflecting culture. It also shows that audience members are as much a part of the mass communication process as the media producers.
| ISBN: | 9780071078771 |
| Publisher: | McGraw-Hill Education |
| Imprint: | McGraw-Hill Education/Asia |
| Pub date: | 16 Feb 2009 |
| Edition: | 6th Edition, International student Edition |
| DEWEY: | 302.23 |
| DEWEY edition: | 22 |
| Weight: | 1082g |
| Height: | 277mm |
| Width: | 218mm |
| Spine width: | 19mm |
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Published 26 Oct 2023
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