Book (01 Dec 1994)
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This work offers an innovative marketing strategy that should work equally well for retailers, service firms, franchise units and stores. The streetfighter marketing techniques are focused on a business promotion in its own neighbourhood - the area that yields 80-90 per cent of its customers.
| ISBN: | 9780029292310 |
| Publisher: | Lexington Books |
| Imprint: | Lexington Books |
| Pub date: | 01 Dec 1994 |
| DEWEY: | 658.8 |
| DEWEY edition: | 20 |
| Number of pages: | 244 |
| Weight: | 454g |
| Height: | 229mm |
| Width: | 152mm |
| Spine width: | 25mm |
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