Publisher's Synopsis
Discusses the nature of creativity, argues that, too often, we rely on formulaic thinking, and looks at creativity in business, thought patterns, and innovation.
About the Publisher
Macmillan is the hardback imprint of Pan Macmillan and publishes major British and international fiction authors as well as serious history, biography & memoir, politics, sport and current affairs. It also publishes a wide variety of annuals and series.
