Chocolate Busters

Chocolate Busters How to Kick It, Easily!

Paperback (01 Jan 2015) | English

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Synopsis

Break free from your chocolate addiction with Jason Vale's irreverent, zany and original new book. Jason, aka The JuiceMaster, reveals the dangers of chocolate's ingredients (sugar, dairy and additives), the marketing industry's ploys to keep us all hooked and our emotional attachment to the sweet stuff- and shows you how to kick the habit.

Jason Vale offers his own take on the SugarBusters and anti-dairy phenomenon, taking a pop at the food and marketing industries and showing you how to free yourself from the mental food trap by reframing your thoughts.

Sugar is the cocaine of the food world, responsible for obesity, diabetes and a host of other problems. Dairy is equally bad for us and is an acid-forming food. Many people's stomachs aren't suited to break the lactose down properly and so it affects our ability to digest the nutrients from other food.

This book also examines the ways in which the advertising agencies seduce us and keep us hooked, as well as examining the emotional attachments we have to chocolate, created from early childhood: 'the chocolate nanny' as Jason puts it.

Jason's lively debate, full of amazing information that makes your hair stand on end, is enough to put anyone off chocolate. He looks at how we've been hooked - and the 'con' that is confectionery.

About the Publisher

Harper Thorsons

Harper Thorsons

With a heritage stretching back nearly 200 years, HarperCollins is one of the world's foremost English-language publishers, offering the best quality content right across the spectrum, from cutting-edge contemporary fiction to digital hymnbooks and pretty much everything in between. In the UK, the Glasgow-based William Collins & Sons was founded in 1819 and published a range of bibles, atlases and dictionaries, later including classic authors HG Wells, Agatha Christie, JRR Tolkien and CS Lewis. The original Harper Brothers Company was established in New York City in 1817 and over the years published the works of Mark Twain, the Bronte Sisters, Thackeray, Dickens, John F Kennedy and Martin Luther King Jr. In 1987, Harper & Row, as it had then become, was acquired by News Corporation. The worldwide group was formed following News Corp's 1990 acquisition of William Collins & Sons. Today we publish some of the world's foremost authors, from Nobel prize-winners to worldwide bestsellers recent successes including the Booker-winning Wolf Hall and Bring Up The Bodies by Hilary Mantel, and George RR Martin's blockbusting A Song of Ice and Fire series.

Book information

ISBN: 9780007164004
Publisher: HarperCollins Publishers
Imprint: Harper Thorsons
Pub date:
DEWEY: 641.3374
DEWEY edition: 23
Language: English
Number of pages: vi, 217
Weight: 300g
Height: 232mm
Width: 164mm
Spine width: 18mm