Publisher's Synopsis
How do you differentiate your brand ?
There are 8 ways to differentiate a brand either by leveraging one thing the brand does best or combining different strategies to stand out. The is to be the 'only' brand customers think of whenever they think of that category.
Successful differentiation means higher chance to stay atop custumers minds.Here i outlined common and uncommon strategies brands have and are using to differentiate in the market.
So which of them will you use or are you using .
