Publisher's Synopsis
Having a strong digital presence is critical for insurance agencies today! And with the seemingly endless number of marketing companies espousing their strategies, and tactics where do you start? The 7 Pillars of Digital Marketing for Insurance Agencies is the answer to increasing and improving your online visibility. This book is a reference tool to deliberately and intentionally get found by more customers. The 7 Pillars of Digital Marketing for Insurance Agencies
- Website
- Content
- Online Ads
- Video
- Social Media
- Reviews / Testimonials
- On Page Search Engine Optimization
- Title Tags
- Meta Descriptions
- Heading Tags
- Internal Links
- External Links
- Broken Links
- Image Alt Tags
- Keywords
- The Importance of Mobile Optimization
- Creating Content
- Calls to Action
- Lead Magnets
- Duplicate Content Problems
- Creating Email Campaigns
- Managing Your Email List
- The Five Phases of Email Marketing
- Why and How to Use Online Ads
- Video Creation Tools
- Video Platforms
- and a lot more...