Publisher's Synopsis
"What's the best way to generate new leads for IFAs, Financial Planners and Financial Advisers?"
Marketing and Lead Generation consistently shows up as the number one question asked in online forums by Financial Advisers, Financial Planners, Wealth Managers, RIAs and IFAs.
Referrals are often cited as the number one source of new prospects, yet the Marketing and Lead Generation question still comes up day after day. But what most financial advisers don't realise, is that multiple new client leads are sitting right under their noses - people who visit their website or Social Media but fail to engage with them, with most leaving a financial adviser's website without visiting a second page.
Many of these website visitors fail to engage with financial advisers, because they are not yet offering modern-day information products and services such as webinars, eBooks, online courses, PDF downloads, video tutorials and more.
For a variety of reasons these people don't (yet) want to meet with a financial adviser in the traditional way, but still value their expertise and experience - and have a budget to purchase information. Yes, these new style clients have already done some 'DIY' financial planning, but they know that they should still seek the opinion of a professional, qualified and experienced financial planner.
It's true that many of these people don't fall within the traditional target market of many financial planners and advisers - but they still have the potential to be hugely profitable with an appropriate strategy.
Philip Calvert's exciting new book '56 New Income Streams for Financial Advisers - How to Turn your Financial Planning Expertise & Experience into Profitable Information Products for the Digital Age' reveals the inside secrets and strategies used by professional information product marketers, and applies them to the world of financial advice and wealth management.
In this startling and eye-opening book for financial advice professionals, Philip shares a wealth of valuable information, tips and strategies to building their own information products and services which can be sold online.
Using real examples and case studies, Philip highlights proven strategies and techniques to both getting started and then growing your range of highly profitable information products.
Worried that you don't know what products to create or haven't enough time? Philip's book shares proven product ideas and techniques that get you fast, easy, high quality and profitable results.
Sounds good? You should get your copy today!
