2002
Hardback (18 Apr 2002)
Not available for sale
Includes delivery to the United States
Out of stock
As a result of demographic and other factors in many countries, the over fifty age group have emerged as having significant disposable income and market power, yet much advertising, promotion and marketing is still targeted primarily at younger age groups. In a unique and compelling book the author, who is a pioneer in this area, shows that this is an essential market for companies and how they can focus their marketing for maximum benefit.
| ISBN: | 9780333984123 |
| Publisher: | Palgrave Macmillan UK |
| Imprint: | Palgrave Macmillan |
| Pub date: | 18 Apr 2002 |
| Edition: | 2002 |
| DEWEY: | 658.800846 |
| DEWEY edition: | 21 |
| Number of pages: | 172 |
| Weight: | 434g |
| Height: | 241mm |
| Width: | 161mm |
| Spine width: | 16mm |
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