Publisher's Synopsis
Are you familiar with the concept of product life cycle? Of course you are! Does the prospect of a SWOT analysis bring you out in a cold sweat? Probably not. But what about the Johari Window? Or Zipf's Law? - - Each entry in this bestselling book introduces a technique, explains how it works, then shows with the aid of an entertaining case study, how it can be used to solve an actual problem. The 50 techniques, including some never before published, are grouped into 11 subject areas, ranging from strategy to learning.
